Go Crazy, Humanity!
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On June 27, 2023, LELECHA, a Chinese tea drink brand, launched four new...
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irisliu4
- 2 days ago
- 1 min
Camping without the Preparation
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On August 29, 2023, the Chinese dining brand Haidilao launched a...
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irisliu4
- 3 days ago
- 1 min
空手出发去露营！
by Iris Liu 6 December 2023 观察简要 2023年8月29日，中国餐饮品牌海底捞推出露营火锅店，并且可以搭配垂钓、户外k歌等休闲活动。这一模式为顾客省去了露营场地挑选、设备搭建、饮食准备等过程，让大家可以享受一场说走就走的露营。 内容详读...
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irisliu4
- Nov 30
- 3 min
揭秘中国年轻人：新中式探索
by Philix & Iris 30 November 2023 三星堆博物馆：三星堆麻将版桌面摆件 新中式现在已经成为年轻消费者的宠儿：它广泛地体现在产品设计、包装以及品牌的营销和传播中。正如之前的文章所讨论的，近些年日益高涨的文化自信在其中有着举足轻重的作用。因此，新...
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irisliu4
- Nov 29
- 4 min
Myth-busting the Chinese Youth: The Exploration and Exploitation of Chinoiserie
by Philix & Iris 29 November 2023 Desk ornament from the Sanxingdui Museum: Sanxingdui located in Sichuan Province, a place known for its...
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irisliu4
- Nov 27
- 1 min
发疯吧，人类！
by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...
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irisliu4
- Nov 23
- 7 min
Myth-busting Chinese Youth: Is Consumerism Coming to an End for Chinese Youth?
揭秘中国年轻人：消费主义将在中国年轻人中日渐式微？ by Philix Liu 23 November 2023 Introduction: In this exploration of the shifting consumer behaviors of Chinese...
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irisliu4
- Nov 14
- 5 min
Myth-busting the Chinese Youth (2023 edition)
揭秘中国年轻人2023 by Philix Liu 14 November 2023 Let's call this a preface: 写在前面： I am no longer a young person by definition in the world of...
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irisliu4
- Apr 17
- 2 min
助力“不简单”女生
by Iris Liu 17 April 2023 观察简要 2022年8月底，高洁丝联合哔哩哔哩up主发起的“鼓励不鸽的你”公益投币捐赠计划， 该计划截止到同年12月31日。一方面，用户能以低成本参与到公益中；另一方面，高 洁丝也以公益活动的方式提高了品牌知名度。...
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irisliu4
- Apr 7
- 2 min
万千宵灯飞入夜
by Iris Liu 7 April 2023 观察简要 2023年1月19日，原神与中国非遗鱼灯舞联动，以剧情短片讲述了鱼灯传承的曲折故事。非遗文化与热门游戏的联动，一方面提高用户粘性，另一方面也以自身影响力带动更多的人去了解传统文化。同时，“年味”中父子的矛盾，也引发...
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yuesang3
- Nov 29, 2022
- 15 min
Pulse of Japan 日本观察专栏: Digitalized Society 社会数字化进程
October, 2022 by Yue Sang in Tokyo 前言 虽然日本是一个有着像索尼Sony、KDDI、软银Softbank等著名电子通讯企业的国家，但是其社会在推进数字化这方面较为落后。有几个因素阻碍了数字化进程，一是创新的思想受到了日本社会中高龄层的阻碍...
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jialinliu0
- Nov 10, 2022
- 2 min
Bilibili 2233 on Vans
By Mitori Liu Nov 10, 2022 Story brief: The footwear and apparel maker Vans released its 2233 limited shoe series and related activities...
4 views0 comments
jialinliu0
- Nov 3, 2022
- 1 min
Slide off from work
by Mitori Liu Nov 3, 2022 Story brief: An old office building in Chengdu has recently been renovated into a building park with various...
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jialinliu0
- Oct 13, 2022
- 1 min
I believe I can pass!
by Mitori Liu Oct 13, 2022 Story brief: The mobile mini game “Yanglegeyang” has got many Chinese smartphone users addicted to it by its...
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jialinliu0
- Jul 21, 2022
- 1 min
Douyin will deliver your food
by Mitori Liu July 21, 2022 Story brief ByteDance’s short video sharing platform Douyin is planning to launch feature that offers...
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yuesang3
- Jul 19, 2022
- 2 min
请自由改造房东的房子吧
by Yue Sang July 19, 2022 观察简要 日本的小田急不动产和Omusubi不动产于7月14日开始为其新的房屋翻修企划征询业主和租客，这项企划包括为房屋业主重新翻新旧房屋，并邀请新的租客来自行DIY屋内装修。这项企划将用于解决出生率下降和人口老龄化所带来...
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jialinliu0
- Jul 19, 2022
- 1 min
ByteDance plants its seeds
by Mitori Liu July 19, 2022 Story brief ByteDance is going to launch Kesong, a social media platform with a focus on image-based posts...
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yuesang3
- Jul 19, 2022
- 2 min
元宇宙游戏里的产品体验官
by Yue Sang July 13, 2022 观察简要 7月12日，韩国品牌三星在元宇宙平台ROBLOX上发布了一款名为《Samsung Space Tycoon》（三星太空大亨）的游戏。用户不但可以在元宇宙空间内制作游戏并游玩，而且还能共享他们对于三星产品的使用体验...
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jialinliu0
- Jul 18, 2022
- 1 min
Music is Cupid
by Mitori Liu July 18, 2022 Story brief NetEase Cloud Music has launched a dating app featuring matching users who listen to the same...
4 views0 comments
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