揭秘中国年轻人：找到搭子没？
by Philix & Iris 12 January 2024 社交媒体上的发疯文学 最近在各个社交媒体上，你是否发现一些内容篇幅较长、毫无逻辑、沟通无效，但又蕴含着十分强烈甚至有些极端的情感？ 其实这是至今仍在年轻人之间盛行的“发疯文学”，来源于一张年轻人与客服沟通的截...
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irisliu4
Jan 126 min
Original: A Comprehensive Guide to Chinese Gen Z's Social Life
by Philix & Iris 12 January 2024 A Cube House Works Original (so were others): A Comprehensive Guide to Chinese Gen Z's Social Life, as...
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irisliu4
Jan 46 min
揭秘中国年轻人：来一起养生吗？
by Philix & Iris 4 January 2024 从随心所欲地吃喝玩乐，到关注饮食的成分表和卡路里，年轻人对健康的关注度居高不下。是什么让他们开始关注自身的健康了？ 新冠病毒带来的不良反应给年轻人以强烈冲击：新冠病毒的“强大“让年轻人难以招架，病症消失后也仍然...
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irisliu4
Jan 46 min
Myth-busting Chinese Youth: How evolving health trends affect food and drink innovations?
by Philix & Iris 4 January 2024 🌿Unlocking the Power of Chinese Wellness #health #wellbeing #trend #food #drinks Youthful vibes, ancient...
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irisliu4
Dec 21, 20233 min
揭秘中国年轻人：西厨东渐
by Philix & Iris 21 December 2023 近代西方饮食文化从清代传入中国并产生了深远的影响。由于封建时代以及改革开放初期，能接触到西方饮食的群体多为达官显贵，西餐一度被认为是高档饮食的代表[1]。尽管西方饮食文化逐渐向大众普及，近年来追求健康轻食、...
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irisliu4
Dec 21, 20233 min
Myth-busting Chinese Youth: Unveiling the Fusion Feast Loved by Chinese Youth
by Philix & Iris 21 December 2023 McDonald's Campaign in China: McDonald's x Qi Baishi's painting The dawn of Western culinary culture in...
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irisliu4
Dec 11, 20233 min
Myth-busting Chinese Youth: Attracting their unruly stomach
by Philix & Iris 11 December 2023 Enter Chinoiserie food and drink, a trend reshaping the gastronomic landscape. It's not just about...
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irisliu4
Dec 7, 20232 min
Go Crazy, Humanity!
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On June 27, 2023, LELECHA, a Chinese tea drink brand, launched four new...
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irisliu4
Dec 7, 20231 min
Camping without the Preparation
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On August 29, 2023, the Chinese dining brand Haidilao launched a...
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irisliu4
Dec 6, 20231 min
空手出发去露营！
by Iris Liu 6 December 2023 观察简要 2023年8月29日，中国餐饮品牌海底捞推出露营火锅店，并且可以搭配垂钓、户外k歌等休闲活动。这一模式为顾客省去了露营场地挑选、设备搭建、饮食准备等过程，让大家可以享受一场说走就走的露营。 内容详读...
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irisliu4
Nov 30, 20233 min
揭秘中国年轻人：新中式探索
by Philix & Iris 30 November 2023 三星堆博物馆：三星堆麻将版桌面摆件 新中式现在已经成为年轻消费者的宠儿：它广泛地体现在产品设计、包装以及品牌的营销和传播中。正如之前的文章所讨论的，近些年日益高涨的文化自信在其中有着举足轻重的作用。因此，新...
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irisliu4
Nov 29, 20234 min
Myth-busting the Chinese Youth: The Exploration and Exploitation of Chinoiserie
by Philix & Iris 29 November 2023 Desk ornament from the Sanxingdui Museum: Sanxingdui located in Sichuan Province, a place known for its...
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irisliu4
Nov 27, 20231 min
发疯吧，人类！
by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...
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irisliu4
Nov 23, 20237 min
Myth-busting Chinese Youth: Is Consumerism Coming to an End for Chinese Youth?
揭秘中国年轻人：消费主义将在中国年轻人中日渐式微？ by Philix Liu 23 November 2023 Introduction: In this exploration of the shifting consumer behaviors of Chinese...
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irisliu4
Nov 14, 20235 min
Myth-busting the Chinese Youth (2023 edition)
揭秘中国年轻人2023 by Philix Liu 14 November 2023 Let's call this a preface: 写在前面： I am no longer a young person by definition in the world of...
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irisliu4
Apr 17, 20232 min
助力“不简单”女生
by Iris Liu 17 April 2023 观察简要 2022年8月底，高洁丝联合哔哩哔哩up主发起的“鼓励不鸽的你”公益投币捐赠计划， 该计划截止到同年12月31日。一方面，用户能以低成本参与到公益中；另一方面，高 洁丝也以公益活动的方式提高了品牌知名度。...
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irisliu4
Apr 7, 20232 min
万千宵灯飞入夜
by Iris Liu 7 April 2023 观察简要 2023年1月19日，原神与中国非遗鱼灯舞联动，以剧情短片讲述了鱼灯传承的曲折故事。非遗文化与热门游戏的联动，一方面提高用户粘性，另一方面也以自身影响力带动更多的人去了解传统文化。同时，“年味”中父子的矛盾，也引发...
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yuesang3
Nov 29, 202215 min
Pulse of Japan 日本观察专栏: Digitalized Society 社会数字化进程
October, 2022 by Yue Sang in Tokyo 前言 虽然日本是一个有着像索尼Sony、KDDI、软银Softbank等著名电子通讯企业的国家，但是其社会在推进数字化这方面较为落后。有几个因素阻碍了数字化进程，一是创新的思想受到了日本社会中高龄层的阻碍...
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jialinliu0
Nov 10, 20222 min
Bilibili 2233 on Vans
By Mitori Liu Nov 10, 2022 Story brief: The footwear and apparel maker Vans released its 2233 limited shoe series and related activities...
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jialinliu0
Nov 3, 20221 min
Slide off from work
by Mitori Liu Nov 3, 2022 Story brief: An old office building in Chengdu has recently been renovated into a building park with various...
5 views0 comments
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