Go Crazy, Humanity!
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On June 27, 2023, LELECHA, a Chinese tea drink brand, launched four new...
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irisliu4
- 2 days ago
- 1 min
Camping without the Preparation
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On August 29, 2023, the Chinese dining brand Haidilao launched a...
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irisliu4
- Nov 27
- 1 min
发疯吧，人类！
by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...
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irisliu4
- Sep 25
- 1 min
大爷们City Jump的状态
by Iris Liu 25 September 2023 观察简要 2023年8月11日，中国食品饮料品牌脉动与大爷们出其意料的联动在西湖边引起围观，众多年轻人纷纷被吸引并与大爷们进行互动，有关内容的视频在各视频平台获得较多关注。 内容详读...
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irisliu4
- May 12
- 1 min
把城市“味道”注入茶饮
by Iris Liu 12 May 2023 观察简要 2023年1月17日，喜茶推出新店开业第一周打卡送城市限定logo冰箱贴活动。结合各个城市不同的人文、饮食、地貌等，喜茶在典型的logo基础线条上又设计了五十余款具有城市特色的冰箱贴。以城市历史文化为内涵做成品牌周边...
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irisliu4
- Apr 14
- 1 min
你在搞“什么鬼”？
by Iris Liu 14 April 2023 观察简要 2022年10月20日，好利来推出万圣节新品“什么鬼”西点和飞盘面包，可爱的造型十分吸引眼 球。搞什么鬼、打破常“鬼”、满载而“鬼”等谐音梗的融入，也让大家在吃的同时，可以与 朋友分享这些有趣的话题。 内容详读...
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yuesang3
- Nov 29, 2022
- 15 min
Pulse of Japan 日本观察专栏: Digitalized Society 社会数字化进程
October, 2022 by Yue Sang in Tokyo 前言 虽然日本是一个有着像索尼Sony、KDDI、软银Softbank等著名电子通讯企业的国家，但是其社会在推进数字化这方面较为落后。有几个因素阻碍了数字化进程，一是创新的思想受到了日本社会中高龄层的阻碍...
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jialinliu0
- Nov 17, 2022
- 1 min
Kids, get your food here.
by Mitori Liu Nov 17, 2022 Story brief: South Korea has implemented “healthy food corners” for children and adolescents in convenience...
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jialinliu0
- Oct 26, 2022
- 1 min
Belly fat killer
By Mitori Liu Oct 26, 2022 Story brief: The Japanese food brand Meiji is going to launch two functional yoghurt products that helps to...
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jialinliu0
- Oct 20, 2022
- 2 min
Not only to live longer
by Mitori Liu Oct 20, 2022 Story brief: The Japanese dairy producer, Megmilk Snow Brand, has co-developed and launched a type of yoghurt...
7 views0 comments
jialinliu0
- Jul 21, 2022
- 1 min
Diet coke is Genki
by Mitori Liu July 21, 2022 Story brief The soda maker Genki Forest is going to release a diet coke-flavor drink which maintains coke...
6 views0 comments
jialinliu0
- Jul 19, 2022
- 1 min
Meiji five in one
by Mitori Liu July 19, 2022 Story brief Japan’s dairy giant Meiji is releasing Meiji 5-Star Custom, a type of functional dairy drink with...
8 views0 comments
jialinliu0
- Jul 15, 2022
- 1 min
This butter will not make you fat
by Mitori Liu July 15, 2022 Story brief A Swedish mycoprotein maker Mycorena has successfully developed a type of mycoprotein-based...
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Philix Liu
- Jul 11, 2022
- 1 min
Starbucks goes mini
by Mitori Liu July 12, 2022 Story brief In June 2022, the coffee giant Starbucks has officially released the 160ml mini version of its...
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Philix Liu
- Jul 11, 2022
- 2 min
Hey Tea of Splendor
by Mitori Liu July 11, 2022 Story brief The Chinese tea drink chain Hey Tea has become the first brand to partner with the popular IP A...
11 views0 comments
Philix Liu
- Jul 6, 2022
- 1 min
Butter is more delicious in VR
by Mitori Liu July 6, 2022 Story brief The National Department Store (the first brand in Japan who specialized in butter) recently...
10 views0 comments
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